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Daily Archives: February 21, 2013

Wegmans Marketing Strategy

What is it with the aggressive mailings from Wegmans? They have upped the ante in their latest mailing to the all anonymous “residents” in this area, at least. Don’t know where they are mailing closer to the store but we are 16 miles away from them.

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It used to be $30 in coupons. Now, they have increased the value. And, changed from a free item to a $5 coupon, plus the other two $1 coupons, weekly.

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Still, $7 savings barely will cover the gasoline to drive from west county to Wegmans, so is it worth it? 30-40 miles round trip depending on where you live. Most of us out here don’t drive energy efficient mini vehicles. We have a pickup and a couple of SUVs, since we get more snow and ice, and we have to haul much more than when we lived in the city. For us, 1 1/2 gallons of gas would be what it would take just to run to Wegmans to pick up those few items. $6-7 worth of gas.

Since most of the coupon items don’t interest us, it is only the $5 one that is a draw. I have to admit, though, that we will drive further to buy from our local farmers, than to go to a grocery store.

As for our coupons, when I get to Columbia for car repairs, dental work, or doctor appointments, I would use some of these coupons. For things like the coffee packs, better pricing than Costco for this San Francisco Bay.

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If I remember correctly, these K cups are $32.99. With a $5 coupon, they are seriously cheaper than anywhere else to buy K cups.

Hmmm, maybe worth it to go once or twice in the six weeks. Dental appointment next week. Car maintenance next month. A very good price on coffee. Otherwise, not worth the gas consumption to grocery shop there.

I do appreciate the place, but it isn’t my weekly place to shop.