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Wegmans Marketing Strategy

What is it with the aggressive mailings from Wegmans? They have upped the ante in their latest mailing to the all anonymous “residents” in this area, at least. Don’t know where they are mailing closer to the store but we are 16 miles away from them.

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It used to be $30 in coupons. Now, they have increased the value. And, changed from a free item to a $5 coupon, plus the other two $1 coupons, weekly.

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Still, $7 savings barely will cover the gasoline to drive from west county to Wegmans, so is it worth it? 30-40 miles round trip depending on where you live. Most of us out here don’t drive energy efficient mini vehicles. We have a pickup and a couple of SUVs, since we get more snow and ice, and we have to haul much more than when we lived in the city. For us, 1 1/2 gallons of gas would be what it would take just to run to Wegmans to pick up those few items. $6-7 worth of gas.

Since most of the coupon items don’t interest us, it is only the $5 one that is a draw. I have to admit, though, that we will drive further to buy from our local farmers, than to go to a grocery store.

As for our coupons, when I get to Columbia for car repairs, dental work, or doctor appointments, I would use some of these coupons. For things like the coffee packs, better pricing than Costco for this San Francisco Bay.

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If I remember correctly, these K cups are $32.99. With a $5 coupon, they are seriously cheaper than anywhere else to buy K cups.

Hmmm, maybe worth it to go once or twice in the six weeks. Dental appointment next week. Car maintenance next month. A very good price on coffee. Otherwise, not worth the gas consumption to grocery shop there.

I do appreciate the place, but it isn’t my weekly place to shop.


About AnnieRie

Retired, I am following my dream of living in quiet west Howard County, a rural oasis, not far from the urban chaos, but just far enough. I love to cook, bake, garden, and travel. I volunteer at Howard County Conservancy. I lead nature hikes, manage programs and show children all the wonders of nature, and the agricultural connection to their food.

4 responses »

  1. Well, I used to drive to the Hunt Valley Wegmans (about 25 min drive) every 6 weeks or so to stock up, before the one in Columbia opened. So I get that they are pushing out coupons to homes which would seem to be out of the “weekly shopping” drive range.

    I just read that a Harris Teeter is moving into Turf Valley, perhaps Wegmans is pushing to make more people in the county get into the routine of doing their weekly shopping there?

    • We used to stop at Hunt Valley on the way home from my in laws. Five or six times a year. That’s it. Maybe a special trip for an anniversary dinner to get rack of lamb.

      Now, it’s probably once a month for those items of theirs that I like.

      Harris Teeter was hiring in January. Saw the signs on my way to the Conservancy. They are off Marriottsville Rd just south of I-70.

      Supposed to open soon. They might hurt Weis and definitely will hurt Enchanted Forest Safeway. Weis just did a big upgrade to compete. Safeway was going downhill in my experience when we first moved out here I went there and finally gave up.

      Should be interesting out here. We will see if we get mailings from Harris Teeter.

  2. I still haven’t gone to Wegman’s and even though HT will be close I just love trader joes too much. With breezy willow down the street I’m one lucky girl 🙂

    • There are some things Wegmans does exceptionally well. Their sushi. Their freshly caught seafood that you hand pick from the person manning the station. Like being in a fish market. Individually picking the scallops or shrimp or live crabs you want.

      The cheese section. OMG. Nothing like it around here.

      Exotic produce. Organic produce. Bags of Meyer lemons. Huge displays of fresh pomegranates. The sensory experience is worth one visit.

      Their brands of some items are also really good deals. Their bakery rivals Great Harvest. Their ancient grains bread is just amazing.

      I still love the farms for so many items, but Wegmans has really replaced Roots for me, as the quality of their stuff is the same or better, and the prices are lower.


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